The tale of The Podolls began in 2003, when the abstract painter Josh Podoll wandered into a San Francisco boutique to discuss his ideas for graphic tees with Lauren Berdell (Podoll) the boutique's buyer. Both realized that their interests coincided in art, commerce and beyond and it ignited the spark of ingenuity within each other and they became partners. This set the stage for what would evolve into a line of handcrafted organic cotton t-shirts united under the name 'Josh Podoll'. Creativity and romance blossomed and soon the husband and wife team found themselves moving beyond the tee, producing a full collection of versatile, sustainable clothing for women. To express the nature of their partnership in business and in life the brand formerly known as 'Josh Podoll' officially became The Podolls in 2010. The Podolls are known for their beautifully handcrafted garments, commitment to sustainability, uniqueness, and inspiring silhouettes.