Born in Buenos Aires, Argentina, Diego Binetti's love for fashion started at an early age, while helping his mother embellish embroideries for couture clients. He later went on to study fashion and textiles at Miami International University of Art and Design. After graduating, Binetti spent four years in Milan, Italy working as an assistant to Antonio Bordonaro in various fashion houses including Bulgari, and continuing his fashion education at the Instituto Marangoni. Since the late 1990s, Binetti has called New York City home, where for five years he was the head designer and right hand to Jill Stuart.

In September 2001, the New York based label Diego Binetti was founded, and a high fashion collection aimed at “the jet-setting woman of the world” was debuted. In September 2011, Diego Binetti launched the sister line LOVE, a women’s collection filled with unique prints and embroidery, aimed at the fun, modern, career woman of today.